Optimized Activities & Campaigns
AI platform integrating activities with churn, winback and sales models.
Marketing interventions are important - locate what works to ensure customer engagement with the right activities.
Optimized Activities & Campaigns
What is it
- An AI platform integrating activities with churn, winback and sales models.
Why is it important
- Irrelevant marketing and communication are costly and decreases customer satisfaction.
- Specific insights and improvement of marketing processes (e.g. timing, resources and campaigns) that captures the right customers.
How do SMAI solve it
- Application of AI models to optimize the feedback loops by assignment of activities to outcomes (i.e. lower churn, higher sales, increased customer satisfaction etc.).
- Design and Analysis of experiments by using SMAI Consulting’s tool for insights on activities, suggestions and use of control group.
Why focus on Optimized Activities & Campaigns
You want to improve and determine your marketing activities and there is a need for assignment of activities to outcomes. Focus on the aspects of customer journey (e.g. onboarding, retention, offers etc.) and understanding the influence of marketing activities on customers are important in steering a business.
Interested in how SMAI Consulting can help your business
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